Our strategy and vision for tomorrow’s real estate

At BNP Paribas Real Estate, our ambition is to use innovation to anticipate and understand tomorrow’s cities, and create bespoke solutions that correspond to clients’ needs.


Our vision for the real estate of tomorrow

Tomorrow’s real estate is being shaped today. We can already see how urban centres are being transformed by more services with more digital integration, and more mixed-use spaces. BNP Paribas Real Estate believes such changes represent challenges but also huge opportunities that can be used to our clients’ benefit. We are committed to using innovation to anticipate and understand the city of tomorrow so that we can pioneer solutions that respond to the evolving needs of our clients, from investors and occupiers, to individuals and institutions.


Eight beliefs for the future of real estate

At BNP Paribas Real Estate, we believe real estate is being fundamentally transformed by eight key transitions. Our goal is to help clients take these changes into account and create opportunities. To successfully pave the path towards the urban challenges of tomorrow, real estate is:


  1. Adapting to new working patterns while also shaping them – offices need to be reinvented to offer increasingly flexible spaces and services that incorporate digital, a collaborative approach, co-working, teleworking, increased mobility, and social areas.
  2. Generating data – buildings are now being designed to communicate with their environment and produce their own data—which can then be used with open innovation to create new services that improve users’ well-being and lives.
  3. Incorporating new technologies – such as Building Information Modelling that can anticipate costs, lead times and difficulties to respond to occupiers’ daily needs.
  4. Offering more services and well-being – that attract new talent and increase demand, including human-centric spaces and services such as fitness areas or child care, green spaces, and digital tools that improve performance and responsiveness.
  5. Environmentally friendly – by using alternative energy sources, integrating smart grids to create virtuous circles that benefit the surrounding neighbourhood, or creating green roofs and walls that thermally regulate buildings.
  6. Opening up to the city – urban real estate projects are moving from an individual building approach to an urban, mixed and service-based approach which translates to a pooled use of spaces and services that encourage social diversity and promote exchanges with the entire district.
  7. Reinventing retail – while consumers’ first contact with brands is increasingly digital, today’s physical stores must reinvent themselves to be more personalised and take advantage of their physical and sensory interactions with customers.
  8. Supporting the logistics of the new economy – the fast-evolving e-commerce market is increasing demand in the logistics real estate sector, and there is important need for single mega-warehouses and spaces that can adapt to upcoming technologies and trends, including automation linked to big data, robotics, and the use of drones or driverless vehicles.



A subsidiary of the BNP Paribas Group


BNP Paribas Real Estate is a subsidiary of the BNP Paribas Group present in 63 countries and territories. In 2020, the BNP Paribas Group introduced its new 'Company Purpose' that serves as a reminder of its mission as a bank and of its ethics. It also explains how the Group takes societal challenges into account in its operations as well as emphasising its ambition to be a leader in sustainable finance.