"The ability to become and remain close to our customers is essential. For me it is a value quite similar to that of innovation. Because, to meet the needs of our customers, we must understand their problems and, therefore, know them well. Proximity is the ability to tailor solutions to problems faced by our customers. For this, the Group's ability to offer an expanded portfolio of services is very important, as is that of management to create new products. Specifically, the proximity results in regular and frequent contact, by mail, by phone or in meetings. Everything here is matter of human relations. In Italy, we have also established a call center free for our subscribers to inform them permanently on our society, market, etc.. We chose to make available of our clients a dedicated team to answer all their questions, because proximity seems very important. "
Claudia Imparato – Asset Manager, BNP Paribas Real Estate Italy